As a 19 year-old who just started liking coffee within the last year, AND a student studying Behavioral Science at college, articles like this help to visualize information that has been pressed into my mind for the past two years. It is amazing to see what behavioral statistics looks like, especially when it is geared towards a topic that I consume.
For the informed coffee drinker.
By Bill M. Murray, CAE, NCA, CEO
We know that coffee helps fight fatigue – but how do we know this?
First, from personal observation – coffee drinkers feel the effects of caffeine, and sometimes observe them in others.
Second, there’s evidence in the form of coffee-drinker surveys. In 2016, 84% of coffee drinkers said that “coffee wakes me up and gets me going.”
Third, independent researchers suggest that consuming caffeinated coffee may be linked to improved brain function, physical endurance, and athletic performance.
Three different types of research, all leading to similar conclusions.
But when it comes to diet and health-related research, there are new headlines every day – sometimes with opposite claims. Coffee itself isn’t immune from this phenomenon, and it’s easy to see why.
Since the early 1990’s, at least 2,700 coffee and health related studies have been reported…
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